Empowered by the gig economy, a whole new genre of florists has blossomed—artists who can freelance from company to company while still communicating their art and brand.
Three florists came together on the project “Work” to extract raw visuals from the creative process. Teaming up with BOSS Architecture, a Denver-based, multi-disciplinary design firm, the florists created visuals to juxtapose the unfinished environment of the firm’s newest project, 2618 East Cedar Avenue.
A reinterpretation of the simplicity, grace and beauty inherent in classic mid-century modern architecture, Cedar sits atop a barren landscape—a brutalist image at first, framed against December mud and slabs of concrete—the project at the moment is a construction site. Walking through the property, the home unfolds queues relative to organization, proportion and form. The mid-century value placed on seamless living within and around nature is expressed through the brick veneer, Accoya wood, steel, concrete and glass. Showcasing an interior-exterior relationship furthered by the floral installations and their drywall dusted, plastic-covered backdrops. The ephemeral moment of this process captures the rough cut of the conceptual execution.